High concept, Lo-fi tech.

We could have used a slick AR experience to promote the New Museum’s latest exhibit featuring work exclusively created in NYC in 1993, but instead we used the tech of that time and hijacked every payphone in Manhattan to transport people back to a very different city with gritty, raw and real stories from the people who were there.

Awards:
D&AD: Yellow Pencil, In book (4)
Cannes: Bronze
One Show: Bronze (3)
Andy: Gold
Effies: Gold (2)
Jay Chiat: Bronze

Press:
Fast Company
Verge
Time Out NY
Metro

James St. James: Recalling Cannibals
Recalling 1993: East Village
Robin Byrd: Recalling a Sexy Times Square
Recalling 1993: Midtown West
Dave Ortiz: Recalling Rats the Size of Cats
Recalling 1993: Meatpacking District
Chazz Palminteri: Recalling A Bronx Tale
Recalling 1993: Gramercy
Jim Abbot: Recalling A No-Hitter
Recalling 1993: South Bronx
Sister Kevin: Recalling the AIDS Crisis
Recalling 1993: Greenwich Village