Day one of six thousand.

The average retiree in the US will spend for six thousand days in retirement. For decades the financial industry has shown retirement as sailboats, sandy beaches and golf courses. We went out and met dozens of people from all over the country on the very first day of their retirement to find out what it really looks like. The Day One campaign was awarded a Gold Lion in Cannes as well as a number of other awards from One Show to D&AD.