retrain your brain to save for the future.

If you find it challenging to make good financial decisions for your future don’t worry, you’re not alone. Truth is, the human brain wasn’t wired to set things aside for another time, much less 30 years into the future. The Prudential Challenge Lab was an immersive, interactive and educational 360 campaign focused on helping people overcome the behavioral barriers buried deep in our brain. From procrastination to instant gratification, the campaign identified the most common human behaviors getting in our way and gave tips, tricks and tools to combat them. The work has been recognized in and out of the industry including being awarded a Titanium Lion, featured on the Freakonomics podcast and spoofed on John Oliver’s Last Week Tonight.